客户生命周期、价值与维系-九九云书库

客户生命周期、价值与维系

作者：林澍肖菁刘静旺李伟

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mobi/epub/pdf/awz3

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经济管理 >> 市场营销

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内容简介:

本书以电信运营商企业管理为主，结合数学模型分析，提出电信运营商的基于生命周期的客户价值维系策略，总结了大量来自电信企业线的实际经验和数据，运用数据挖掘手段和计算机原理建立了一套针对电信运营企业的客户维系模型。

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0.367500s