电子商务交易业态发展研究-九九云书库

电子商务交易业态发展研究

作者：李红霞，粟丽历

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mobi/epub/pdf/awz3

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内容简介:

本书将电子商务环境中的各角色关系进行分类博弈，在分析电子商务宏微观环境基础上，将电子商务中众多博弈研究中趋向一维博弈转为多维博弈研究，研究商家与商家、商家与消费者、商家与政府之间的多维博弈关系。本书理论结合实际，可读性强。

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0.354972s