无品牌不营销：中国B2B.B2C品牌出海的最终解决方案-九九云书库

　　　　

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无品牌不营销：中国B2B.B2C品牌出海的最终解决方案

作者：顾仁宝

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mobi/epub/pdf/awz3

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99次

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内容简介:

今天的中国企业在技术研发和质量上都做好了充足的积累和准备，唯一需要做的事情就是利用数字化营销的渠道去传递我们中国人的人文精神。本书作者顾仁宝是海外品牌营销战略专家，对出海品牌营销有着丰富的经验和独到的研究。本书从营销的前期准备、数字化营销战略、营销落地步骤、营销团队打造等方面作了分析阐释，用先进的品牌营销理念为进军全球市场的中国企业提供完整的品牌战略和营销战略执行，帮助中国品牌跨越国家界限、赢得全球尊重。

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