客户忠诚管理信息资源视角-九九云书库

　　　　

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客户忠诚管理信息资源视角

作者：袁胜军

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mobi/epub/pdf/awz3

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59次

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经济管理 >> 企业管理

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内容简介:

全书内容分为客户忠诚及信息资源基础理论阐述、客户忠诚概念模型的构建、客户忠诚测度、基于Internet的客户忠诚信息收集与测评系统构建、客户忠诚动态管理体系和应用案例等几个部分。全书清晰地回答了影响客户忠诚的相关因素，如何根据这些因素利用企业已有数据库中的数据对客户的忠诚程度进行测量并进行量化表示，如何利用客户的忠诚度对客户进行分级，如何利用发达的互联网收集客户的显性信息和隐性信息，如何利用生态系统的闭环反馈机制进行客户忠诚的系统管理等一系列问题。

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