价值营销-九九云书库

价值营销

作者：邹新华

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mobi/epub/pdf/awz3

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经济管理 >> 企业管理

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内容简介:

本书共三篇，第一篇主要分析新时代的营销趋势；第二篇提出了价值营销的概念及特征；第三篇讲述价值营销的方法。本书不仅适合刚进入营销行业的基层工作者，对营销管理者、总经理甚至董事成员都有很好的指导作用，对在校学生也是一本很好的营销学教材。

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0.124232s