营销革命(特劳特商战经典)-九九云书库

　　　　

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营销革命(特劳特商战经典)

作者：杰克·特劳特,阿尔·里斯

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mobi/epub/pdf/awz3

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内容简介:

‘定位’讲述了定位的传播原则，‘商战’讲述了定位的营销原则，阿尔·里斯编著的‘营销革命’则结合了前两本书的观念但以完全出人意料的方式进行。匪夷所思之后，让人茅塞顿开，特劳特先生提出了崭新的营销理论——“自下而上”的营销。这引发了一场企业家的营销思维，成功的企业家更应该像是一位深入前线、把握战情的战术指挥官，从起点开始发掘并制定出一个实用的战术，然后围绕这一战术构建起相应的战略。如果你具备了“自下而上”的营销所需的条件，你必将成为下一个盖茨(微软)或史密斯(联邦快递)。

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