营销的本质（白金版）-九九云书库

　　　　

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营销的本质（白金版）

作者：包政

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mobi/epub/pdf/awz3

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内容简介:

人类社会进入互联网时代，营销呈现多种形式，在此背景下，本书分析了营销方式的演进及最新模式，目的是帮助读者深入理解营销的本质含义。本书主要内容包括营销是一项商务职能、营销的两种协调方式、福特的大量销售方式、通用汽车的深度分销方式、丰田的社区商务方式、长虹与TCL商务方式之争、社区商务活动方式的兴起。书中提供了一些企业案例，可帮助读者理解相关理论。本书理论结合实际，可供企业家、创业家、营销从业人员以及管理研究人员学习和使用。

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