定位屋：定位从观念到体系-九九云书库

定位屋：定位从观念到体系

作者：鲁建华

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mobi/epub/pdf/awz3

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内容简介:

本书从定位理论的核心、体系、两位定位大师的异同，解读了定位理论作为学科体系的特点和内涵。围绕定位理论的核心和以“定位屋”图所概括的体系结构进行了展开，提出了有关定位理论“一个中心两个基本点”的观点。本书是国内第一部体系化的定位理论专著。

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0.880879s