台湾广告价值观的变迁：（1988~2013）-九九云书库

台湾广告价值观的变迁：（1988~2013）

作者：林升梁

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mobi/epub/pdf/awz3

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内容简介:

《台湾广告价值观的变迁（1988-2013）》研究包含两大部分（研究一与研究二）：报纸广告表层内容（版面形式）变迁研究和深层内容（价值诉求）变迁研究。

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