中国城市营销发展报告．2020：构筑城市品牌韧性-九九云书库

　　　　

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中国城市营销发展报告．2020：构筑城市品牌韧性

作者：刘彦平

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mobi/epub/pdf/awz3

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内容简介:

本书以“构筑城市品牌韧性”为主题，从城市营销的角度对2020年中国城市营销的发展态势进行回顾和展望，探讨了城市品牌韧性要素对城市品牌的贡献，重点分析了在新冠肺炎疫情大流行背景下城市品牌治理深化、城市文旅品牌的困境与突围以及城市品牌传播创新等问题。

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