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营销团队运作

作者：刘崇林

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mobi/epub/pdf/awz3

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《营销团队运作》融汇市场营销学、直销学、成功学、管理学、心理学、教育学等多方面的内容，以现代营销团队建设为主线，分别就营销团队的魅力、认知、沟通、绩效、培训、构建、时间、目标、激励和领导等十个方面的重大课题，作了深入浅出的论述，同时结合国内外营销团队建设中的经验与教训、经典案例和该领域研究的最新科研成果，向读者展现了营销团队建设中遇到的种种问题及如何解决问题与打造非凡营销团队的方法、策略和努力方向。

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