向时而生：传统广电媒体的新媒体时代之路-九九云书库

　　　　

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向时而生：传统广电媒体的新媒体时代之路

作者：王建华

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mobi/epub/pdf/awz3

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本书对新媒体时代传统媒体的发展变化进行了深入探讨，从新媒体时代的特点、新老媒体的优势比较、传统媒体人的困惑、传统媒体转型的思考等方面入手。从五个方面详细分析了传统媒体面临的困境，探讨了新媒体时代对受众的巨大影响和带来的巨大变革，通过大量翔实而生动的事例，对传统媒体未来的发展之路进行了探索和研究，阐明了传统媒体和传统媒体人该如何顺应时代发展潮流、满足大众心理需求、发掘大众潜在需要、引导时代走向。这对相关媒体工作具有现实的借鉴意义，有一定的参考价值和实用价值。

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