文化品牌传播（品牌传播实务丛书）-九九云书库

　　　　

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文化品牌传播（品牌传播实务丛书）

作者：王均

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mobi/epub/pdf/awz3

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历史/传记 >> 社会学

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内容简介:

本书运用传播学与产业经济学的框架与理论来分析、解释文化品牌传播的宏观制约因素与微观的实际传播运作流程，旨在探讨文化品牌传播在实现过程中的特殊属性与内在价值含义。本书首先概述文化品牌传播战略的现实图景及其在中国的意义；其次对文化品牌的内涵特征、所属环境及消费者文化消费需求的满足做了阐述；最后从社会学与管理学的角度切入，对文化品牌的营销流程、广告公关以及对文化品牌的传播管理进行了深入分析与展开，以期推动文化品牌的与时俱进。

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