国际电视前沿聚焦-九九云书库

国际电视前沿聚焦

作者：黎斌

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mobi/epub/pdf/awz3

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96次

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历史/传记 >> 社会学

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内容简介:

全书分五篇：塑造电视品牌；打破制度坚冰：电视台频道制改革；全球化时代的电视跨国传播；蓬勃兴起的全球网络电视；高清改变荧屏。全面、客观地阐述了国内电视电视媒体品牌状况、品牌营销、品牌建设等问题。同时解构电视台品牌格局，介绍了频道制改革中的成就、问题及策略。

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0.368452s