连锁企业促销技巧-九九云书库

　　　　

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连锁企业促销技巧

作者：李英

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mobi/epub/pdf/awz3

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内容简介:

本书根据连锁企业对专业技能人才的需要，结合实际的工作过程和教学情况，在连锁企业常用的促销方法中选择最具有代表性、最基本的促销方式为主线进行编写。全书共分8个项目，分别为赠品促销、折价促销、竞赛与抽奖促销、会员制促销、DM促销、POP广告促销、商品陈列促销、节日促销。本书内容简洁实用，具有职业性、应用性和实践性的特点。

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